source:silicone plate manufacturers release time:2022-05-27
Since our country joined the WTO economy, under the trend of this big economy, it used to be very blindly export-oriented, or some large or small group purchases in the name of some domestic institutions, mainly purchases. Some of the more luxurious daily necessities, cosmetics, or furniture items. There are many such group buying activities, and there are also some professional organizations. But such a form is no longer a good one, and it is getting more and more severe.
To a certain extent, creative home gifts and luxury goods with high added value are gradually in line with the pace of the world, and these small commodities or trinkets are also producing huge innovations in marketing methods. This kind of transaction provides a more convenient and credible marketing platform for such small commodities or daily necessities of furniture. And the profits behind this industry chain are extremely lucrative. This is also the beginning of the development of this model. In the future, this model will become more and more extensive with the development of e-commerce. Silicone jewelry is one of them. Of course, it will also With this platform on the international track.
In recent years, with the rapid increase in the demand for silicone rubber at home and abroad, our country's silicone rubber industry belt has become the world's silicone rubber supply center, and the world's silicone jewelry, silicone gifts, silicone kitchen utensils and other silicone products consumption center. The major silicone rubber producing countries and regions will also increase their efforts to expand the Chinese market. In recent years, the number of anti-dumping lawsuits filed by domestic enterprises against imported silicone rubber has been increasing, which indicates that the competition in the domestic silicone rubber market will become increasingly fierce in the future.
The creative daily necessities based on silicone raw materials can be divided into roughly three categories in the gift industry. The first is the creative silicone electronic gifts. Most of them are based on peculiar shapes and personalized designs. Among the daily necessities, this category of products The positioning is mainly for white-collar workers and young fashionable people. They all belong to emotional consumption in the purchase of this type of products. Most of the consumption motives are Valentine's Day, birthday or the pursuit of exquisite life or are moved by the design of the products. The market price of such products is in the These products, ranging from tens of yuan to thousands of yuan, also belong to the category of young people's consumption. These products can effectively relieve the pressure of work and the environment, no matter whether the economy is down or not, it will not be greatly affected. Therefore, it has a large market share in the country.
The last is the toy silicone gift driven by the animation industry. The animation gifts led by Disney, Doraemon, Crayon Shin-chan, Transformers, Warcraft, etc. have attracted the attention of the majority of players. A considerable part of the European and American animation market share is developed through the development of animation. The domestic animation industry is relatively slow to generate huge profits from the peripheral products of the film, but some animation peripheral products with the theme of radiant and QQ image also have certain competitiveness in the similar market, and are the value-added industries that the country has focused on developing in recent years. excellent.
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